Sky Sports
I create and deliver a wide range of sports creative across Sky.com and the My Sky app, shaping high-performing digital experiences that bring the Sky Sports brand to life.
I work closely with the brand and campaign teams to translate major moments - from new channel launches to start-of-season creative - into dynamic motion and static assets that work across platforms and drive customer engagement.
Most recently, I designed the digital assets for the Premier League Start of Season 2025 Campaign, which contributed to a record 5.9k sports upgrades at launch.
Alongside campaign work, I’ve developed Figma component libraries and reusable templates that streamline weekly updates to sports fixture rails, and help maintain consistency and scalability across our digital merchandising.
I create and deliver a wide range of sports creative across Sky.com and the My Sky app, shaping high-performing digital experiences that bring the Sky Sports brand to life.
I work closely with the brand and campaign teams to translate major moments - from new channel launches to start-of-season creative - into dynamic motion and static assets that work across platforms and drive customer engagement.
Most recently, I designed the digital assets for the Premier League Start of Season 2025 Campaign, which contributed to a record 5.9k sports upgrades at launch.
Alongside campaign work, I’ve developed Figma component libraries and reusable templates that streamline weekly updates to sports fixture rails, and help maintain consistency and scalability across our digital merchandising.
Over the past year, I led the design and launch of nine new sports discovery pages, helping prospective customers understand the value of a Sky Sports package through clear, engaging journeys.
I shaped the UX, visual direction, and SEO-focused content structure, collaborating closely with content and digital stakeholders to ensure the pages were both visually compelling and low-maintenance for ongoing updates.
This work has already shown strong performance - the Formula 1 discovery page alone achieved 113k visits in its first five weeks - and it continues to support commercial objectives by giving users an engaging, on-brand space to explore the sport and access the latest deals.
Over the past year, I led the design and launch of nine new sports discovery pages, helping prospective customers understand the value of a Sky Sports package through clear, engaging journeys.
I shaped the UX, visual direction, and SEO-focused content structure, collaborating closely with content and digital stakeholders to ensure the pages were both visually compelling and low-maintenance for ongoing updates.
This work has already shown strong performance - the Formula 1 discovery page alone achieved 113k visits in its first five weeks - and it continues to support commercial objectives by giving users an engaging, on-brand space to explore the sport and access the latest deals.
Creative Director - Daisoo Lee
Design Director - Georgia Brown
Senior Designer - Simon Milner
Designer - Patrick Madden
Designer - Aanand Tank
Producer - Jelena Rozenko
Assistant Producer - Monica Cruz