Black Friday

Black Friday is one of the biggest moments of the year for Sky's Digital Team, with a huge volume of deliverables and tight turnaround times across Sky.com and the My Sky app.

I contributed to the development of this campaign - supporting early design discussions, and offering considerations to ensure the creative would translate effectively across our platforms.

With the campaign spanning every product category, I balanced Sky’s brand requirements with partner brand guidelines, ensuring products like Apple or Samsung were displayed accurately and harmoniously within the campaign.

Black Friday is one of the biggest moments of the year for Sky's Digital Team, with a huge volume of deliverables and tight turnaround times across Sky.com and the My Sky app.

I contributed to the development of this campaign - supporting early design discussions, and offering considerations to ensure the creative would translate effectively across our platforms.

Throughout delivery, I worked closely with design teams in Advertising, Campaigns and Digital - contributing to a consistent user experience across the campaign, from paid social all the way through to the purchase process.

My role involved collaborating with stakeholders to refine messaging placement, avoid visual repetition, and ensure offers sat cleanly within the website layout - without detracting from surrounding content.

Our collective effort resulted in the successful rollout of one of Sky's largest and most complex multi-media campaigns.